Our founder, Michael
Jestila, opened up the Backroom Used Bookstore Exchange in L'Anse in the
Back Room, a storage room that was accessible from the alleyway. There was no heat, there was no separate entrance, there was no plumbing,
and no bathroom. We put an entrance into the back…for customers that were in
the know...In the second summer, I took an axe to the front
to cut out a doorway into the access between the buildings. And in the
third, I put out an ad for partners wanted to run a Houghton/Hancock
store. My mother sold her Sears Catalog store, due to changes in Sear's
prior to their elminating their Catalog division. But in those three
dusty, dry and hot summers before I graduated college, I operated a used
bookstore exchange in L'Anse.
At one time there were
used books at rummage sales… but I bought all of them. I went to the
great big city of Marquette and bought all of the cool books from St.
Vincent's and Salvation Army, I learned how to bottom feed. I bottom fed,
I vacuumed up the entire bottom segment of the marketplace.
My store was meant for
the readers.. those customers that read could bring their books in to
trade for other books, and not have to pay new book prices, for their
books, and didn't need to run to 10 rummage sales per week to find the
used books, I inserted myself into the marketplace, between the St.
Vincent's and the new.. for the secondary marketplace had not been
properly exploited in Baraga or Houghton Counties.
I had to box up all
those books and store them my mother's basement…but I had seen where my
future lay.. It lay to the north.. there wasn't a used bookstore in the
Houghton marketplace. I was getting customers from around Baraga County
and from Houghton at my book exchange.
One of them even
showed me this empty store front, run by these two kindly old gents, who
owned a newsstand in Hancock…..the next year, I attempted to reopen the
bookstore in Baraga, and Hancock.
The next year I bought
out the newsstand next door, for $10,000 and thus I obtained my second
mistress.. the first being, my used bookstore….the merger of my used
bookstore and my newsstand yielded a child….an adult only section, my
used magazines, used paperback books, on the one hand, new magazines,
and video rentals on the other.
Well our county
prosecutor, raided Payne's News Agency/ Backroom Bookstore and said this
was against community morals.. yeah like right.. Payne's News had been
in business since 1924… my family had been in the valley since the
1890's…
My fathers
grandparents on both sides had fled Finland during the Russification
campaigns, but they did not like the copper mines, but they did like the
farmland opened up after the forests were cut down to timber the mines.
One of my grandfathers
brothers opened a saloon in Hancock, Matt Jestila, times were great, the
War to End All Wars, needed copper for wiring. But after the war was
won, payback came… prohibitionists opposed to the carousing around army
recruitment, training and installations, eliminated the red light
districts, as wartime emergency health measures and standards… my
grandfather who invested heavily was bankrupted, as was his saloon
keeping brother who supposedly fled back to Finland, where he died
fighting in the Finish Civil War….that erupted after the end of the
Great War, when the Tsar of all the Russia's was no more, and the two
Grand Duchies of Finland and Poland broke free, while newly formed
Estonia, Lativia, Lithuania and Ukraine established themselves as free
states, as did the Far Eastern Republic, and all the Central Asian
Republics…. But the Reds of Russia they took Moscow, and the factories,
and with round the clock production, got the weapons to defeat the
whites…. Who could not unite, the democratic whites could not defeate
the reds, because the white generals could not guarantee the freedom and
independence of the republics. Finland, Estonia, Latvia, Lithuania,
Poland…and thus the Red were able to hold on to St. Petersburg… for the
Finns refused to fight the Russians in the Russian Civil war.
As a part of their
convulsion, Finland fought a Civil War of her own, and in this my
grandfathers brother supposedly lost his life….in the fight against the
reds…that his nephew, my uncle would fight again in Korea.